San Francisco, February 12, 2013 (GLOBE NEWSWIRE via COMTEX)-adverCar (TM), an innovative provider of media out-of-home (OOH), today announced that Dasher insurance, a car insurance agency in California is deploying a fleet of adverCars to raise awareness of the new location of the company in San Jose. Also, take 5 oil change quick change oil service, multi-unit, experienced great results from its recent campaign of 30 days. In both campaigns, branding company showcase ads on cars and destination where people live, work and play.
adverCar campaigns have proven to be very successful in the auto service industry-reaching car owners driving environment in captivity. complex adverCar technology platform allows the company to match the right driver with advertising campaigns designed to achieve the best possible demographic.
Neil Turner, adverCar founder and CEO commented "because of social media, people are accustomed to sharing services and favorite brands. We started at adverCar because we believe that our model takes that approval in the real world, allowing people to drive their favorite brands in and around their communities, giving • more value for their bucks radio ad, TV or billboards. Drivers make extra money, and advertisers get to know their ads are from lakes population seeking to divert, ultimately be approved by a community of peers. "
the technological platform of adverCar thus shows advertisers exactly how, when and where they are being adverCar Lakes. Reports show total impressions, parked/rush hour/time unit impressions, top 10 roadways that generated impressions, heat maps showing roads blankets, geofence showing impressions delivered near a specific location and road full coverage all covered locations list, are reported to clients of adverCar for each campaign.
On Saturday, 16 February adverCar will install a car insurance fleet Dasher in the locality of San Jose and San Francisco, which will be presented in and around Silicon Valley. The event is open to media, that is invited to participate and speak with adverCar, Dasher or adverDrivers (TM). Pilots interested can visit www.advercar.com today to qualify for a campaign.
Take oil 5 ran a successful campaign adverCar 30 days to a grand opening, which also included a $ 10 off coupon on an oil change, if customers have taken a picture of a adverCar a showcase for the brand to take 5. Because of the campaign, take 5 enjoyed a peak of ~ 425 incremental changes of oil and a 25% increase in net sales vs. control positions. In fact, the oil service company you still get new customers-directly attributed to adverCar-weeks after the campaign came off the road. Pete Frey, President and CEO of take 5 oil said, "we had our best grand opening ever and everything we did was add adverCar to our media plan."
"We find very interesting; adverCar advertising model car insurance cars themselves makes perfect sense. As we learned more about how to monitor the drivers, along with the results viewed their clients, that we had to give it a try, "said Dasher insurance President Haider Shah."We are distributing the adverCar campaign instead of radio this quarter, and we hope to see increased traffic to our SJ and, of course, enjoy a spike in paying customers. "Might just give the urgency required drivers who need to ensure that they have the right auto insurance while driving in reality."
The adverCar approach is closely focused. Regular riders-generally young and adverMoms (TM)-are paid to view a series of removable decals to their cars for a certain period of time-usually a month. Ads go where go drivers. advertisers can match a given specific leadership positions with promotion-specific zip codes, highways, supermarkets, mall parking lots, churches, Clubs, soccer fields, etc. GPS, combined with reports and statistics on the basis of Audit Bureau of traffic, advertisers earn a rich set of data on each campaign.
adverCar recently announced the initial funding to grow its team and continue to work with customers, including new companies trying to recruit, car service companies, sports teams, restaurants, political campaigns, cellular providers, residential solar, CPG companies, charities and a host of other types of businesses. This mobile advertising model was tested in 40 markets through 11 States and is designed to deliver • greater flexibility, greater specificity and more control in consumers at a huge savings cost of targeting. For other advertiser testimonials, please visit the adverCar website.
Info on adverCar
Headquartered in San Francisco, CA., adverCar is an innovative media company that provides next-gen, out-of-home (OOH) ad services using the technology platform to match advertisers with consumers who drive, viewing ads that cannot be ignored or clicked on. targeted adverCar to live, work and shop, driving people to desired behaviors. For more information, visit www.advercar.com.
Contact: Kelly Brieger | KBPR for 650 adverCar-704-1748. Kelly@kbpr.net www.advercar.comhttp://Media.GlobeNewswire.com/cache/23067/Small/16433.jpg
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